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Silvery Tweed Cereals

01289 307419

Blending, Milling, Seed Cleaning, Flaking, Coating

Breakfast cereal in a bowl

Latest news

5 Jul 2018
Borders-based cereal processing firm Silvery Tweed is raising a glass to its 175th birthday, marking the occasion by collaborating with a local brewery to create two limited-edition Silvery Tweed beers.
20 May 2018
Silvery Tweed’s certification under the BRC Global Standard for Food Safety has been upgraded to an AA rating – the highest score possible.
10 Jan 2018
Cereal processor Silvery Tweed Cereals is continuing to champion the UK’s grain growing capabilities with its newest supply partnership.

So long breakfast - cereal is the new dinner!

September 2015


Cereal used to be strictly for breakfast, but lifestyle changes over the years have seen it rise in popularity as on-the-go snacking becomes more widespread.

A 2011 survey by Mintel, Reasons for Cereal Consumption, found that 46% of cereal consumers like to eat it as a snack, and 42% sometimes eat it for lunch or dinner. According to the survey, the top reason people gave for eating cereal is that it’s quick and easy to prepare.

And the trend has seen a wave of new cereal cafés open in the last 12 months – the first, London’s Cereal Killer café, launched in December and serves bowls of cereal seven days a week from early morning until 10pm. It now has two branches in the capital, and similar cereal cafes have opened in Manchester, Leeds and Surrey.

So what should you look for in a cereal?

Mintel found that high fibre content and whole grains matter to more cereal users than any other attributes. More than half of people surveyed said that a high fibre cereal helped them to manage their weight and/or hunger. So which are the best cereals when it comes to fibre?

Bran

A typical bran cereal has 9.8 g of fibre in an average bowl – more than half the recommended daily allowance for adults and children over the age of 5. Bran contains insoluble fibre, which cannot be dissolved in water so passes through the digestive system more quickly.

Oats

Oatmeal and oat bran are significant sources of dietary fibre, made up of around half soluble and half insoluble fibre. In 2008, the British Cardiovascular Society reported research which found that regular consumption of oats can help to lower LDL cholesterol levels by nearly one fifth.

Wheat

Whole wheat contains the entire bran, endosperm and germ of the grain, making it one of the most fibre-friendly breakfasts you can eat. Wheat is as nutritionally rich as oats and provides even more fibre.

Barley

Barley is low in calories, high in fibre and packed with vitamins and nutrients. Barley cereals, particularly when mixed with oats, can help to keep our bodies toxin-free.

While some cereals contain more fibre, others can be equally beneficial for a healthy diet. Corn and rice cereals provide almost twice the daily recommended amount of iron, and contain 0.4% and 3% fat respectively. This may go some way to explaining why people are choosing to eat more cereal at other mealtimes – particularly in the evening when experts recommend that the last meal of the day should be the lightest.

With global breakfast cereal consumption set to rise by 4.1% over the next five years, the whole landscape of a traditional bowl at breakfast time is all set to change. As manufacturers, we need to make sure that we keep up with these changing trends and make sure cereals remain nutritious, accessible and great value for money.

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We can provide storage for up to 2500 pallets